In today’s modern world a website acts as the face of any company and it creates the first impression of your organization when someone visits your website. To expand your business a website is a must both for large scale or small scale organization. It helps to target the larger audience of customers and hence in return it becomes a great profit for the organization or business. Hence having a good informative and user-friendly website is a must. But the question which comes to our mind now is how to design a website? Do not worry. Here are some of the most useful ways and tips to design your website so that you can easily expand your business.
1. Minimalistic Homepage:
Whenever anyone comes to a website they hardly read everything written there and look out for specific areas of interest while scanning the whole thing very quickly. So while designing a website we should try to hit directly to the emotions of the visitors rather than the word count. Your site should be simple so that there is no need to navigate all day around in search of vital information. The less people have to read, click on links or remember complex stuff the more they will be able to understand the content. So they will come back to your website again in search of valuable information.
Sounds good, right?
The less complicated structure and minimalistic design of your website will enable the visitors to process the information easily and that will add real value to them. Moreover, as the attachment increases you will be able to direct your potential customers in making a purchase of your product or service listed on the website. While the content and call to action is very important but don’t forget to break them up with separate paragraphs and subheadings. You can also use images or icons in place of plain text in order to keep your customer engaged to your website.
2. Easy Navigation:
Having a good, simple and easy navigation system of your website is extremely important so that your potential customers or visitors can move from one page to another without any difficulty. You might want to try out new things, but website navigation is not the area you would certainly like to experiment or mess around. You should ensure that your website has simple navigation so that your customers do not go clueless in finding the required things on your website. Always remember that a website with structured navigation is not only easy for the visitors but also gets indexed by search engines easily and gives more exposure
And it doesn’t stop there.
Always link your logo to the homepage of your website so that the visitors or your customers can navigate back to the landing page with a single click on the logo. Allow vertical navigation on your website and use anchor menu if your website needs long scrolling. Anchor menu will help the views to go to the top or the bottom with a single click and it will save some precious time wasted in unnecessary scrolling. Last but not least, always try to keep your important content on the top.
3. Maintain Visual Hierarchy:
We generally visit a website on our computer or smartphones and so it becomes extremely important that the visual hierarchy is maintained properly by the website designer so that the website looks perfect in all forms of electronic devices. Proper hierarchy ensures that the website does not look messy and it grabs the attention of the visitors easily. The content should be arranged very clearly by the web designer so that it takes only a few seconds to go through it. If you design your website with a clear hierarchy the visitors or your prospective customers are left with no option but to go with the flow unconsciously.
Look - That's not all.
You can also apply color, size, contrast, and spacing for added accentuation. Always be conscious of what is drawing the attention of the visitors to your website and capitalize more on the factors in order to get the best results. The idea should be to keep your website organized and easily navigable with minimalistic outlook so that the visual hierarchy is maintained and the website looks equally good in all the electronic devices in which it is opened or accessed. There should be a conscious flow of information in a step by step manner so that your potential customers remain glued to your website for hours.
4. Mobile-Friendly Website:
With the advancement of technology mobile phones and smartphones have become an extremely important part of our life. Nowadays we hardly open our laptops in order to access a website on the internet. Thus it becomes extremely important that your website is totally mobile friendly so that more people can access it through their smartphones.
Still not convinced?
So get it clear now. A mobile friendly website can go a long way in increasing the reach of your website and you can expect more customers popping into your website with their smartphones. Thus always make sure that your website is mobile friendly and it is displayed properly when accessed from smartphones without any glitch.
5. Easy To Read Website Content:
Always keep your content simple and easy to read so that it is accessible and readable by a large number of people. This will definitely increase the exposure of your website as more people will be connected to it. Easily readable website content will ensure that the people visiting your websites understand the words, phrases, and sentences and are able to derive the meaning from it easily. A difficult to read content no only looks bad but also drives away the visitors from your website and reduces its popularity. Thus keeping a good readability index is a must for any website.
Thus to conclude we can say that it is very important to understand the basics of designing a good website. Follow the steps mentioned above in order to have a complete idea of designing a perfect website.